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The Healthy Food Penalty

By Cliff Walsh


There is a downside to eating healthy. It is more expensive. There are a lot of reasons for the cost differential between organic and non-organic fruits and vegetables as more so from organic to processed/packaged foods. They range from the need for crop rotation, more labor, natural fertilizers, and organic certification costs.

All of these reasons carry merit, but I find the most disturbing is the indirect tax that is placed on organic food producers by having to go through inspections and certifications in order to carry the USDA organic label. A company bringing a new chemical formulation to the food supply does not have any such approval process. This penalizes healthy food producers and consumers. The FDA's certification process is so porous that a company can approve its own food additive by labeling it "generally recognized as safe" or GRAS, basing it off of its own private research.

Herein lies the problem. A company can use public or private research to determine the safety of a chemical and whether or not it qualifies as GRAS. If it does pass, the FDA doesn't even have to be notified. It's a voluntary program. So basically the company who will profit from the sale of the chemical or food item is the one who stamps it as safe and they don't even have to report it. As you can see, it is very cheap and easy to bring new additives to market. Unfortunately, this has led to the rise in use of artificial sweeteners, flavors, and dyes as well as untested preservatives and other chemicals.

As you can see, there is a major disconnect when comparing the approval processes of organic products and chemically-created food additives. Organic food products must go through costly scrutiny while chemical companies have almost zero impediments in bring new formulations to market. This should not exist and we are paying for it with our long-term health while the food industry has nothing but upside.

Many people believe legislative action should be the strategy. While that is a possibility, we are in this mess because the government's ineptitude and susceptibility to outside influence (think lots of money and consulting jobs from the food industry). I believe the highest probability of success lies with making better food choices.

The best option we have to rectify this situation is to eat healthier, which will give organic farms the ability to leverage their fixed costs and expand their operations. This will lower overall costs and reduce retail prices. If we purchase less refined and processed foods, the opposite will happen. Profitability will decline for these products. For most companies, this is the only message they will understand. The power is in our hands to force change. We just need to utilize it.




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